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What We Offer

actCertifiedConsultantFullRange CRM Consulting puts you in charge of changes to your business information and processes.  Customer Relationship Management whether Act! or Salesforce CRM, are flexible systems that adapt to changing business requirements.  This provides power to manage your business.

FullRange CRM Consulting supports your business to keep the changes efficient and progressive. We bring our experience in many different industries to your unique situation. We work with you to identify needs and find the right solution. Our wide variety of hands-on business and technical experience guides the planning and advice we provide.


We will help you to identify your best option through research, review, and discovery sessions with you and your staff. CRM programs are incredibly customizable and infinitely scalable, providing solutions for the entire range of your customer relationship management needs.

Whether you require a simple, single-user installation or an enterprise-wide, multiple model deployment, we install and test all programming to ensure that maximum performance is achieved throughout your network and workstation environment.

Part of what makes CRM so powerful is that it can be seamlessly integrated with your legacy sales and marketing, customer records, accounting, and other systems environments. We build the custom bridges between your applications, thereby eliminating redundancies and duplication of effort.

Frequently Asked Questions

What is CRM and how can you benefit?

Customer Relationship Management, CRM, programs manage an organizations interactions with their own clients/customers or prospects.  It does this by tracking the scheduling and recording the history of, phone calls, emails, meetings and social media.

The focus of the interactions is usually, but not limited to, Sales, Marketing and Support.

CRM provides the ability to input details about individuals and companies. Once listed in the CRM  the power comes in the tracking of Contacts from Leads to Customers, Accounts/Companies through Opportunities and revenue forecasting with reporting, plus so much more.

Integration with email clients, calendars and accessibility on mobile devices is de rigueur.

Tracking Customer Service efforts, history and communications, Marketing campaigns and real time Analytics can be integrated or customized in as part of the database.

There are many CRM software programs —hosted, on-premise, freeware, expensive-ware. Every application, every technical scenario has its pros and cons. You can spend countless hours researching the right application for your environment.

Many features of the CRM programs contain what is most obviously needed natively, out of the box. Other features have to be purchased as separate modules or add-on apps. Custom integrations and custom development is always available and quite beneficial.

What is ACT!?

How does ACT! help small business?

What makes CRM software implementation successful?

The success of any CRM program depends on effective communication and collaboration between personnel and departments. However the greatest benefit will be derived when there is an understanding of the value the CRM program brings to the organization. Though a geographically diverse team can benefit greatly from a SaaS implementation, managers, administrators and team leaders must oversee the technology to keep it easily useful and top of mind for the end users.

Processes defined and reviewed as business changes is key to a viable implementation.  Interactions are entered into the database to further sales, marketing and service. Reports and real-time analytics to track the sales pipeline, open quotes, opportunities, recent activities and lost sales, must be available and in the forefront as the benchmark for the sales teams performance.  Doing this will greatly grow your companies profits and increase its value. This is where we come in. Range CRM can provide the oversight and guidance you need in a successful CRM implementation. Call us.

Which CRM program is right for me?

FullRange CRM Consulting can assist you in choosing between CRM programs.

FullRange CRM Consulting can assist you in your decision making process. We discuss your most important business requirements- the areas that would make your company run smoother- and provide you the answers you are looking for from each of the three most popular CRM programs; Act!, Salesforce and Microsoft CRM Dynamics.

  • Do you want integration with separate programs nightly?
  • Do you want cloud access with global team collaboration and multiple currencies?
  • Do you want offline access when no internet may be available?
  • Do you want constant “inside the database” communication and office collaboration?

We ask questions. The pertinent questions that will make a difference to the short and long term use of the CRM you choose.  Once we learn the most important aspects of what you need a database to do for your company, we provide you those answers. Going through this short but thorough process will enable you to make the most effective decision for your company. With insight into each program, demonstrations, pros/cons, experts to question, and pricing, we can help you make the best decision for your organization.

What are the advantages of the latest ACT! version?

The Full Range CRM Team

Cynthia Mucillo Thomas

The founder of Range CRM Consulting has helped hundreds of companies and professionals adopt customer focused business practices. Read more …

Brian Pearson

Brian Pearson is an Act! Certified Consultant and a nationally known expert in Act! implementation. Read more …

Duane Anderson

Our own Wizard of Oz.  Duane can develop anything. He has years of development and technical expertise with many different programs. Read more …